How do we improve WCRS as a tool for creating more relationships of mutual aid in our communities ?

I ask this from pursuing a better sense of what we can achieve. One ongoing question for me is this.

What does WCRS enable people in the community to do that a website does not enable us to do ? So, far the answer is that our broadcast capacity enables people to listen to content from their automobiles, as well as enable people w/o internet access to hear the content via their radios (assuming they're getting good enough reception.